If it is important for you to have a high-ranked multi-purpose vehicle as far as initial quality goes, stop by Sansone Jr.’s 66 Automall to test drive the Kia Soul, which ranked the highest in its class in the J.D. Power 2015 U.S. Initial QualitySM Study.
Additionally, Kia ranked second out of 33 nameplates in initial quality for the automotive industry; and the auto manufacturer received the highest score of all of the non-luxury brands. Kia earned an overall score of 86 per 100 vehicles (PP100) in the study; which is 26 PP100 better than the industry average and a 20 PP100 improvement from its rating of 106 PP100 for 2014.
This is the 29th year the study has been run; and it looks at eight categories including driving experience; exterior; seats; features/controls/displays; heating, ventilation and air conditioning; audio/communication/entertainment/navigation; interior; and engine/transmission.
Reviewers look at defects and malfunctions; and it also looks at design-related issues, which are features that work but are hard to use or that are located poorly.
The Kia Soul earned a score of 77 PP100, which is 20 PP100 over last year’s model. This is the third time that the Soul received an IQS segment award since 2012. The lower the score, the better; and Kia showed significant improvement with the interior and exterior with 7.1 PP100 and 10.2 PP100 improvement respectively.
The vehicle with the closest score is the Scion xB with a 126 PP100 score, which is lower than the segment average of 89 PP100.
Visit Sansone Jr.’s 66 Automall
Stop by Sansone Jr.’s 66 Automall today to test drive a new Kia Soul and to learn more about this model’s convenience, safety, entertainment and security features. Be sure to ask your salesperson about the different features available in the different trim levels.